As business owners and entrepreneurs we have the challenge that we need to get more visitors to our website with the hope that most of our visitors turn into our clients.  But most of the time we don’t have the big budgets as many of our competitors, nor do we have marketers at hand that we can employ. So how can a small- or medium-sized business make our way to carve out a piece of the market? The tips below will show you how.

1. Facebook re marketing

Facebook is a great promotion tool whether no matter what industry you are in. Did you know you can set up re marketing audiences in Facebook? You just have to install a Facebook tracking pixel on your website and you can continuously keep on market to customers who have visited your site. This is a perfect way to return traffic to your business blog or website. And this tool can let you re market to as small as 100 visitors or more.

2. Twitter re-marketing

Twitter re-marketing is another popular way to use social media for re-marketing. Just install the pixel tracking and you can now target market your sites visitors on Twitter. The difference between Facebook and Twitter is that Twitter will require a higher minimum audience, of 500 people to be exact, count before you can start advertising towards your twitter audience.


3. Twitter Cards

You can use Twitter Cards as a great tool to drive more traffic to your website. Twitter cards are larger tweets that incorporate images and allow you to have buttons built into the tweets. And it gives you the option for engaging calls to action, attractive images to attract audiences , and you can even give them special functionality like having downloads attached directly to your tweets.

So make sure you’re using Twitter Cards because with images you get a lot more clicks than with text.


4. Spend a lot more time on the headline of your ad’s

Did you know that 8 out of 10 people will only read a headline and not the rest of your ad? That’s why you should be spending a lot more of time on making an attractive headline to grab your audience’s attention and driving them to your website. So always make sure that your headlines are spot on interesting so that your ads on Facebook, LinkedIn, Twitter or pay per click, are standing out and drive a lot of traffic to your website.


5. Email listing

Email lists is an amazing way to keep with your audience  through a newsletter and it is also a must have for social promotion. You have implement a newsletter opt-in on your website to make sure that your audience is being subscribed to your email list.

I just told you how you can use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a

There are several email tools for example mailchimp.


6. Blog regularly and consistently

Blogging will drive a lot of  traffic to your website.

There are some bloggers that increased blog posts from twice per week to 10 blog posts per week and the result was an increase of at least 300 percent in 2 months. Other companies got even better results when they increased their numbers of blog posts.

7. Promote your blogs on Facebook

If you’re going to blog it is a very good strategy to promote your blog on Facebook. They recently changed their organic audience and this means that almost no one will see your social media posts on Facebook. So you have to put a little budget and boost your posts so that is constantly running and target that campaign towards your custom audience.


8. SEO Optimize your website


You should try to make you website as friendly as possible for search engines robots so that they can rank your website high for your important keywords

There are many SEO optimization tools and software that you can use so that your website gets ranked well.

9. Exchange blog posts with other websites

Another great way to drive new audiences to your website is by syndicating your blog on other websites.  You can search for blogs that are in a similar industry as you with a similar situation in terms of size and audience. Then, politely contact the editor or administrator and ask if they’d like to swap blog articles with you. Then you can feature each others blogs and linking back to the site. It is important to avoid duplicate content because search engines don’t like that.

10. Automate your emails

It is shocking to notice that less than 10 percent of businesses use  marketing automation.  Yes the number can be even lower, so why aren’t you using marketing automation? It may be the costs are too prohibitive or that it seems too difficult, but there’s help with that. There are low cost marketing automation platforms like Autopilot and Hatchbuck that are great for small businesses.  When you choose the the right software you need to make sure that you set up email campaigns for all your activities. When someone signs up for the newsletter, fills out a form or downloads some content  your automated email campaign must be working. You will continue to drive relevant traffic to your website by staying visible for your customers with email.


11.  Contribute to other websites

Another great way to drive traffic to your website is by contributing to others. Write many articles on major media sites and while results may not be immediate,  the benefits will definitely be visible in the long run for your organization. As a contributor it is good to write every single day. . The more you write, the better you will become and the better your chances will be at becoming a contributor.


12. Find partners in your industry

There are many  partnership opportunities for any business out there. The challenge is to find good partners and establish a interesting working relationship. One example for a partner is  Unbounce. They’re a landing page creation software that helps companies optimize their marketing campaigns. It is free to sign up as a partner and they will feature you in their partner section and allowed you to do a little write up on our business. You can easily get leads from their site and it will be a great source of traffic for your business.


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